The all-in-one roofing CRM that also runs your marketing. $120 per user, per month.
CRM, estimating, production, invoicing, AI roof measurements, AI SDR, ad launcher, storm tracking, referral engine. All of it. One price. No tiers, no add-ons, nothing gated.
$120 per user, per month · Setup: $0 · No contract
Built by a roofer, for roofers · 15-min walkthrough
Everything. $120 per user, per month.
Volume pricing
Same product, same features — the whole account re-prices as your team grows.
From $60 per user at 100+ seats — talk to us for enterprise terms
Everything you get
Every other roofing CRM sells you a CRM, then charges extra for marketing — or doesn't offer it at all. This one includes the CRM and the machine that fills it.
Run your sales
- Full pipeline and lead management
- Communications hub — text and email homeowners from inside the CRM
- Calendar and appointments
- AI SDR that answers and follows up in seconds, day or night, until the lead books
- Referral engine that turns finished jobs into new ones automatically
Win the job
- Estimates with e-sign from the phone
- Unlimited free AI roof measurements — squares, pitch, facets, ridges, eaves, valleys from just an address
- Material kits that auto-calculate quantities off the measurement
- Supplier catalog with your products and your pricing
Run the work
- Inspections with custom photo checklists
- Work orders and crew dispatch, with a printable crew copy that hides pricing
- Material orders straight to your supplier
- Crew management with trades, regions and labor rates
- Photo documentation on every job
Get paid and know your numbers
- Invoicing and card payments
- Job financials tracking real material and labor cost
- Job profitability, so you find out which job types are actually losing you money
- Company metrics and Growth Home
- Department dashboards for sales, production, insurance review, A/R and accounting
- Roof Flow Coach
Fill your pipeline — this is what nobody else includes
- AI Ad Launcher running Meta, Google Search, Local Service Ads and twelve more platforms from inside your CRM, at no extra cost, with leads landing straight in your pipeline
- Storm tracker with hail and wind events mapped as they land, plus automated outreach to the affected area — built in, not a $99/mo add-on
- Lead source tracking
Free AI roof measurements — unlimited
Built in-house, no per-report fee ever. EagleView bills $18–105 per report; Roofr charges per report too. Pull 200 in a storm month, still free. Prefer an EagleView report for an insurance file? Connect your own account — we don't mark it up.
Free crew seats — unlimited
You only pay for the people at desks. AccuLynx charges $165–300 per user with no role distinction; JobNimbus stacks $25–75 per user on top of a base fee. A three-crew shop with 12 field guys pays nothing for them.
Free setup
Roof Link charges a $1,500 setup before you've closed a single job. You start on day one for nothing.
Free unlimited workspaces
Second market, separate entity, commercial split from residential — the software never charges you for growing.
No feature tiers
There's no Pro plan. No Enterprise. No "available on our higher tier." Every feature on this page is on every seat, from $120 down to $60 at volume. The only thing that changes your bill is how many people sit at desks.
Keeps the tools you already trust
CompanyCam, QuickBooks, Stripe, EagleView, Xactimate. All connected, included on every seat, nothing to migrate. We replace the CRM you complain about, not the tools your crew and your bookkeeper depend on.
Works with what you already use.
Every integration is included on every seat. No connector fees, no premium tier, no "available on Enterprise."
Launch ads on 13 platforms — from inside your CRM.
No agency, no ad manager, no extra cost. Leads land straight in your pipeline.
All product names, logos, and brands are property of their respective owners. Use here indicates integration compatibility, not endorsement or partnership.
What you'll actually be billed
- $120 per user, per month.
- No per-user fee for field crews.
- No setup fee.
- No charge for extra workspaces.
- AI roof measurements are free and unlimited.
- Ad spend is paid directly to Meta/Google from your own account — never marked up, never on your RoofFlow invoice.
- Card processing at the standard rate when you collect payments.
- Everything else is included.
Launch Bundle
Want us to build it with you? Our Launch Bundle gets your pipeline, estimating, and lead flow live and running — done for you. We'll scope it on a strategy call.