Roof Flow AI vs Roofr (2026): Pricing & Features

This table compares the published facts available for this guide. A feature assigned to a Roofr tier is not a claim that every lower tier includes it. Unknown contract details remain unknown. The Roof Flow AI price is taken from its current pricing configuration; Roofr monthly figures below are the verified October 2026 listing.

Roofr lists Starter, Measure+, Essentials and Scale. Starter is $0/month. Essentials is listed at $249/month billed monthly, and Scale at $349/month billed monthly. Scale is marked “Most Popular” on the pricing page; that is the vendor's label, not an independent recommendation from this guide. Unlimited users are listed on every plan.

We do not state a Measure+ price or annual prices because the reviewed page shows conflicting figures. Choose the monthly or annual arrangement you actually intend to buy and confirm its current quote directly with Roofr. A plan label alone is not enough to establish the total, and an annual-looking monthly figure should not be compared with another product's monthly listing.

Roofr's FAQ says there are no setup or onboarding fees. Optional paid add-ons listed are Instant Estimator, Roofr Sites (beta) and AI Receptionist. Their prices are not included here. If one is part of your intended workflow, ask for its current cost and availability separately rather than assuming it is included in the base plan. This guide does not infer a contract or cancellation policy from the absence of a setup fee.

Roofr reports cost $19 each on Starter or $13 each on paid plans, with no bulk packages. That can be practical when a small crew needs reports occasionally and does not yet need a broader paid workflow. Count the reports you expect to order and keep that expense separate from a paid plan's subscription and any optional add-ons.

Roof Flow AI includes unlimited in-house AI roof measurements from an address, plus manual satellite-map tracing with per-facet pitch and edge classification. Measurements are saved and versioned on the lead. EagleView report ordering is available from that lead's Measurements tab, but external reports can carry separate charges. Included AI measurement is not a promise that every kind of external report is free.

The methods are not interchangeable simply because both provide roof dimensions. Roof Flow AI's AI area and pitch are accurate, while linear quantities are estimated from roof area and can run low on complex roofs. Trace the roof or order an EagleView report before ordering material. This comparison makes no unsupported accuracy or turnaround claim about Roofr reports; evaluate the measurement output you need for the job.

Roofr Starter includes a limited number of trial proposals, invoices and work orders. Essentials adds unlimited proposals, invoices and work orders, e-signatures and card/ACH payments. Those distinctions matter if your reason for buying is the daily sales and office workflow rather than measurement reports alone. Do not treat the free plan's trial allowance as unlimited ongoing production use.

Roof Flow AI includes estimates with e-signature, a material catalog and material kits with quantity formulas and waste percentages. Pricing controls include a company default margin, per-line profit margin and a manual price lock. A supplier price-list import provides a diff, undo and a flag for moves over 25%. The homeowner signs by email and the signed PDF is stored on the lead.

Bring your own material list and an agreement to the evaluation. Review the quantities, units and selling prices before sending a signing request, then check where the signed document is retained. Software can support estimating and signing without deciding whether a scope is complete or a contract is legally suitable. Compare the actual workflow rather than assuming that an e-signature checkbox establishes every estimating capability.

Roofr Scale adds crew management, job costing, QuickBooks integration, role-based permissions and a performance dashboard. If those are your requirements, compare Scale rather than using Starter's price for the whole operating workflow. Unlimited users on every plan is a meaningful distinction from a paid office-seat model, but the capabilities you need still determine the relevant tier.

Roof Flow AI connects lead and pipeline management with work orders, crew dispatch, material orders, invoicing, card payments and job profitability. Crew seats are free and unlimited. Live integrations include CompanyCam, QuickBooks, Stripe Connect, Google Calendar and HighLevel, with EagleView available for connected report ordering. These are available connections, not a claim that every account is already connected or that every field moves in both directions.

Review a job after the signature: what does the crew receive, where are material needs checked, and how does the office review invoices and costs? QuickBooks integration does not remove accounting review or reconciliation. Card processing and external services can add costs to either workflow. Ask about the services you will actually use rather than expecting a subscription price to include every outside expense.

Choose Roofr Starter when your very small crew mostly needs occasional measurement reports and wants to begin with a free subscription. Pay-per-report pricing can fit that narrow need, and the limited trial proposals, invoices and work orders let you assess those tools before choosing a paid tier. If unlimited proposals and payments are important, evaluate Essentials; if crew management, job costing and QuickBooks are required, evaluate Scale.

Choose Roof Flow AI when its per-seat CRM and connected estimating, production and payment workflow fit your operation. Its standard published rate is $120 per office user, per month, with one plan and every feature on every seat. Free setup, no contract, free unlimited crew seats and unlimited included AI roof measurements are the public terms. Use your office-seat count rather than counting every installer as an office user.

There is no universal cost winner. Roofr lists unlimited users, while Roof Flow AI charges for office seats and includes its in-house AI measurements. Compare the same work: required plan, office users, reports, add-ons, processing and external services. Then watch a realistic job move from measurement to proposal and production. Choose the workflow your team can review and use, not an unsupported promise about revenue or speed.

If you are shortlisting more than measurement-led software, use the other comparisons to review published pricing models and fit. Unknown competitor facts remain unknown; compare complete proposals for the same team and required workflow.